http://www.trueslang.com Christie Adema • Art Director Sat, 05 Mar 2011 21:31:08 +0000 http://www.trueslang.com en http://www.trueslang.com/Lighten-Up http://www.trueslang.com/following/trueslang.com/Lighten-Up Sat, 05 Mar 2011 21:31:08 +0000 Christie Adema • Art Director 418140 Energy is being wasted everyday when a light is left on without being used. Many times it's because people forget or don't care. This is turn effects the planet that we live on. For a solution we have created a competition for the US to inspire people to cut down on energy usage in exchange for a tax break. The competition will be between all 50 states and the winner state will be decided by the percent of light and energy that has been reduced. Less energy will be used therefore paying for a smaller electricity bill. And even better, if your state wins the competition, you get an extra tax break. It's a win-win solution. <img src="http://payload.cargocollective.com/1/0/31524/418140/Picture 3_905.png" width="905" height="719" width_o="934" height_o="743" src_o="http://payload.cargocollective.com/1/0/31524/418140/Picture 3_o.png" data-mid="1853954" border="0" align="left"/> The website will explain the basis of the campaign and what states are doing well or doing poorly in the competition. <img src="http://payload.cargocollective.com/1/0/31524/418140/Picture 2.png" width="407" height="717" width_o="407" height_o="717" src_o="http://payload.cargocollective.com/1/0/31524/418140/Picture 2_o.png" data-mid="1854023" border="0" align="left"/> Retailers that participate can add messages to their receipts to show people that if their state wins the competition they could save money. <img src="http://payload.cargocollective.com/1/0/31524/418140/Picture 5.png" width="585" height="789" width_o="585" height_o="789" src_o="http://payload.cargocollective.com/1/0/31524/418140/Picture 5_o.png" data-mid="1854045" border="0" align="left"/> Interactive billboards that will allow you to write a message on them with a laser pen. You can create messages to inspire your fellow neighbors to turn off their lights. var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-16792169-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); http://www.trueslang.com/Reese-s http://www.trueslang.com/following/trueslang.com/Reese-s Fri, 04 Mar 2011 20:47:00 +0000 Christie Adema • Art Director 1086229 Connect friends that would be perfect together. Just like chocolate and peanut butter. <img src="http://payload.cargocollective.com/1/0/31524/1086229/reesefacebook_905.png" width="905" height="765" width_o="1138" height_o="962" src_o="http://payload.cargocollective.com/1/0/31524/1086229/reesefacebook_o.png" data-mid="5219831" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/1086229/facebookfeed_905.png" width="905" height="770" width_o="1128" height_o="960" src_o="http://payload.cargocollective.com/1/0/31524/1086229/facebookfeed_o.png" data-mid="5220407" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/1086229/iphonecoupon_905.png" width="905" height="654" width_o="1931" height_o="1396" src_o="http://payload.cargocollective.com/1/0/31524/1086229/iphonecoupon_o.png" data-mid="5221224" border="0" align="left"/> with Josh Rosenblat (CW) http://www.trueslang.com/I-fell-in-love-in-Hamburg http://www.trueslang.com/following/trueslang.com/I-fell-in-love-in-Hamburg Tue, 04 Jan 2011 15:38:56 +0000 Christie Adema • Art Director 417076 ... with a sketchbook. Just a few pages from a sketchbook that I hated, destroyed and ended up loving. It was for a Visual Impact class. And every week we had to have 10 pages completed. A daunting task when you have 4 other classes asking for every creative fiber. Sketchbooks sometimes overwhelm me because I'm a perfectionist when it comes to my art. I'm never happy with what I've done. And that's what sketchbooks are for. The imperfect. The tests. The doodles. This sketchbook I ended up loving because it opened my mind. <img src="http://payload.cargocollective.com/1/0/31524/417076/Picture 13_905.png" width="905" height="614" width_o="1040" height_o="706" src_o="http://payload.cargocollective.com/1/0/31524/417076/Picture 13_o.png" data-mid="1848222" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/417076/Picture 14_905.png" width="905" height="614" width_o="1036" height_o="703" src_o="http://payload.cargocollective.com/1/0/31524/417076/Picture 14_o.png" data-mid="1848247" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/417076/Picture 15_905.png" width="905" height="612" width_o="1038" height_o="702" src_o="http://payload.cargocollective.com/1/0/31524/417076/Picture 15_o.png" data-mid="1848248" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/417076/Picture 16_905.png" width="905" height="608" width_o="1043" height_o="701" src_o="http://payload.cargocollective.com/1/0/31524/417076/Picture 16_o.png" data-mid="1848249" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/417076/Picture 17_905.png" width="905" height="615" width_o="1037" height_o="705" src_o="http://payload.cargocollective.com/1/0/31524/417076/Picture 17_o.png" data-mid="1848250" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/417076/Picture 18_905.png" width="905" height="613" width_o="1036" height_o="702" src_o="http://payload.cargocollective.com/1/0/31524/417076/Picture 18_o.png" data-mid="1848255" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/417076/Picture 19_905.png" width="905" height="613" width_o="1040" height_o="705" src_o="http://payload.cargocollective.com/1/0/31524/417076/Picture 19_o.png" data-mid="1848257" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/417076/Picture 20_905.png" width="905" height="611" width_o="1044" height_o="705" src_o="http://payload.cargocollective.com/1/0/31524/417076/Picture 20_o.png" data-mid="1848258" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/417076/Picture 21_905.png" width="905" height="619" width_o="1035" height_o="708" src_o="http://payload.cargocollective.com/1/0/31524/417076/Picture 21_o.png" data-mid="1848259" border="0" align="left"/> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-16792169-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); http://www.trueslang.com/Crosswalk-Initiative http://www.trueslang.com/following/trueslang.com/Crosswalk-Initiative Tue, 04 Jan 2011 15:38:53 +0000 Christie Adema • Art Director 552465 The corner of Gunpark and Spine road outside CP+B is a ticking time bomb in desperate need of a crosswalk. Pedestrians are almost struck by cars on a daily basis. So to get the attention of the local press about the dangers of the intersection, we partnered with the Organ Donation group "Donate Life." Before people cross the street, they'd have the option to opt in an sign up for organ donation. Goal: Get press. Get a crosswalk installed. <img src="http://payload.cargocollective.com/1/0/31524/552465/Picture 3_905.png" width="807" height="605" width_o="807" height_o="605" src_o="http://payload.cargocollective.com/1/0/31524/552465/Picture 3_o.png" data-mid="2534236" border="0" align="left"/> http://www.trueslang.com/Reebok http://www.trueslang.com/following/trueslang.com/Reebok Tue, 04 Jan 2011 15:38:52 +0000 Christie Adema • Art Director 417021 Reebok. Once a giant in the shoe industry, is little talked about today, barely remembered and hard to find. The challenge is to bring the once dominant company back into the public's attention. We will give the people the choice as to which 3 athletes Reebok will sponsor next. As it is an idea which has never been performed before, it will get people talking about Reebok again. <img src="http://payload.cargocollective.com/1/0/31524/417021/Picture 1_905.png" width="905" height="678" width_o="1033" height_o="775" src_o="http://payload.cargocollective.com/1/0/31524/417021/Picture 1_o.png" data-mid="1854707" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/417021/Picture 2_905.png" width="905" height="677" width_o="1036" height_o="776" src_o="http://payload.cargocollective.com/1/0/31524/417021/Picture 2_o.png" data-mid="1854716" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/417021/Picture 3_905.png" width="905" height="678" width_o="1025" height_o="768" src_o="http://payload.cargocollective.com/1/0/31524/417021/Picture 3_o.png" data-mid="1854722" border="0" align="left"/> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-16792169-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); http://www.trueslang.com/Documentary-Channel http://www.trueslang.com/following/trueslang.com/Documentary-Channel Tue, 04 Jan 2011 15:38:50 +0000 Christie Adema • Art Director 454866 Current project that is being finished up. More to come... Truth is stranger than fiction. <img src="http://payload.cargocollective.com/1/0/31524/454866/Picture 5_905.png" width="790" height="612" width_o="790" height_o="612" src_o="http://payload.cargocollective.com/1/0/31524/454866/Picture 5_o.png" data-mid="2038425" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/454866/Picture 5_1_905.png" width="788" height="609" width_o="788" height_o="609" src_o="http://payload.cargocollective.com/1/0/31524/454866/Picture 5_1_o.png" data-mid="2042020" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/454866/Picture 7_905.png" width="775" height="522" width_o="775" height_o="522" src_o="http://payload.cargocollective.com/1/0/31524/454866/Picture 7_o.png" data-mid="2042101" border="0" align="left"/> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-16792169-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); http://www.trueslang.com/Banana-Brains http://www.trueslang.com/following/trueslang.com/Banana-Brains Tue, 04 Jan 2011 15:38:49 +0000 Christie Adema • Art Director 416516 It has been proven that bananas helps with concentration and being more alert, therefore making us smarter. In an effort to let people know about this important benefit of eating bananas, we are attempting to get bananas banned from chess. This is what happened. Check out the website Banana Brains from roberto salas on Vimeo. <img src="http://payload.cargocollective.com/1/0/31524/416516/Picture 3.png" width="442" height="637" width_o="442" height_o="637" src_o="http://payload.cargocollective.com/1/0/31524/416516/Picture 3_o.png" data-mid="1845705" border="0" align="left"/> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-16792169-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); http://www.trueslang.com/Converse-Star-Alliance http://www.trueslang.com/following/trueslang.com/Converse-Star-Alliance Tue, 04 Jan 2011 15:38:48 +0000 Christie Adema • Art Director 392360 Updating a classic shoe brand in the growing digital realm with a campaign driven by Foursquare. Converse Star-Alliance from Christie Adema on Vimeo. var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-16792169-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); http://www.trueslang.com/Goodwill http://www.trueslang.com/following/trueslang.com/Goodwill Tue, 04 Jan 2011 15:38:46 +0000 Christie Adema • Art Director 488465 At Goodwill, buying is giving. It is the best way to help this non-profit organization. This is a campaign to drive people to become charitable buyers. Work in Progress <img src="http://payload.cargocollective.com/1/0/31524/488465/Picture 13_905.png" width="905" height="405" width_o="1059" height_o="474" src_o="http://payload.cargocollective.com/1/0/31524/488465/Picture 13_o.png" data-mid="2211749" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/488465/Goodwilltwitterwebsite_905.jpg" width="905" height="582" width_o="1253" height_o="807" src_o="http://payload.cargocollective.com/1/0/31524/488465/Goodwilltwitterwebsite_o.jpg" data-mid="2211790" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/488465/website2_905.png" width="905" height="585" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/31524/488465/website2_o.png" data-mid="2211791" border="0" align="left"/> http://www.trueslang.com/Lifesavers http://www.trueslang.com/following/trueslang.com/Lifesavers Tue, 04 Jan 2011 15:38:45 +0000 Christie Adema • Art Director 541673 Remember when a friend would give you some smart advice that helped in more ways than one? And many times you would say back "Thanks! You're a lifesaver." So this campaign is putting the lifesaving advice out there for all to give and receive. The advice will be collected online and then printed on paper to be placed in Lifesaver Candy rolls. Imagine all the sweet advice that is out there. <img src="http://payload.cargocollective.com/1/0/31524/541673/Lifesaverswebsite1_905.png" width="905" height="584" width_o="1253" height_o="809" src_o="http://payload.cargocollective.com/1/0/31524/541673/Lifesaverswebsite1_o.png" data-mid="2480724" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/541673/Lifesaverswebsite2_905.png" width="905" height="584" width_o="1253" height_o="809" src_o="http://payload.cargocollective.com/1/0/31524/541673/Lifesaverswebsite2_o.png" data-mid="2480727" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/541673/Lifesaverswebsite3_905.png" width="905" height="584" width_o="1253" height_o="809" src_o="http://payload.cargocollective.com/1/0/31524/541673/Lifesaverswebsite3_o.png" data-mid="2480728" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/541673/Lifesaverswebsite4_905.png" width="905" height="584" width_o="1253" height_o="809" src_o="http://payload.cargocollective.com/1/0/31524/541673/Lifesaverswebsite4_o.png" data-mid="2480729" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/541673/lifesaversbillboard_905.png" width="905" height="630" width_o="1400" height_o="975" src_o="http://payload.cargocollective.com/1/0/31524/541673/lifesaversbillboard_o.png" data-mid="2481446" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/31524/541673/Picture 9_905.png" width="905" height="588" width_o="1202" height_o="781" src_o="http://payload.cargocollective.com/1/0/31524/541673/Picture 9_o.png" data-mid="2504113" border="0" align="left"/>