http://www.trueslang.com Christie Adema • Art Director Fri, 06 Aug 2010 00:45:30 +0000 http://www.trueslang.com en http://www.trueslang.com/552465/Crosswalk-Initiative http://www.trueslang.com/552465/Crosswalk-Initiative Fri, 06 Aug 2010 00:45:30 +0000 Christie Adema • Art Director 552465 The corner of Gunpark and Spine road outside CP+B is a ticking time bomb in desperate need of a crosswalk. Pedestrians are almost struck by cars on a daily basis. So to get the attention of the local press about the dangers of the intersection, we partnered with the Organ Donation group "Donate Life." Before people cross the street, they'd have the option to opt in an sign up for organ donation. Goal: Get press. Get a crosswalk installed. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/552465/Picture 3.png" border="0" width="670" height="502" align="left" /> http://www.trueslang.com/552465/Crosswalk-Initiative http://www.trueslang.com/541673/Lifesavers http://www.trueslang.com/541673/Lifesavers Tue, 03 Aug 2010 00:45:57 +0000 Christie Adema • Art Director 541673 Remember when a friend would give you some smart advice that helped in more ways than one? And many times you would say back "Thanks! You're a lifesaver." So this campaign is putting the lifesaving advice out there for all to give and receive. The advice will be collected online and then printed on paper to be placed in Lifesaver Candy rolls. Imagine all the sweet advice that is out there. Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 6)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/541673/Lifesaverswebsite1.png" border="0" width="670" height="432" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/541673/Lifesaverswebsite2.png" border="0" width="670" height="432" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/541673/Lifesaverswebsite3.png" border="0" width="670" height="432" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/541673/Lifesaverswebsite4.png" border="0" width="670" height="432" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/541673/lifesaversbillboard.png" border="0" width="670" height="466" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/541673/Picture 9.png" border="0" width="670" height="435" align="left" /> http://www.trueslang.com/541673/Lifesavers http://www.trueslang.com/488465/Goodwill http://www.trueslang.com/488465/Goodwill Wed, 30 Jun 2010 17:10:22 +0000 Christie Adema • Art Director 488465 At Goodwill, buying is giving. It is the best way to help this non-profit organization. This is a campaign to drive people to become charitable buyers. Work in Progress Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 3)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/488465/Picture 13.png" border="0" width="670" height="299" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/488465/Goodwilltwitterwebsite.jpg" border="0" width="670" height="431" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/488465/website2.png" border="0" width="670" height="433" align="left" /> http://www.trueslang.com/488465/Goodwill http://www.trueslang.com/458281/Resume http://www.trueslang.com/458281/Resume Tue, 22 Jun 2010 21:48:37 +0000 Christie Adema • Art Director 458281 http://www.trueslang.com/458281/Resume http://www.trueslang.com/458290/Contact http://www.trueslang.com/458290/Contact Fri, 11 Jun 2010 05:51:55 +0000 Christie Adema • Art Director 458290 Email me at yo@trueslang.com http://www.trueslang.com/458290/Contact http://www.trueslang.com/454866/Documentary-Channel http://www.trueslang.com/454866/Documentary-Channel Wed, 09 Jun 2010 15:04:50 +0000 Christie Adema • Art Director 454866 Current project that is being finished up. More to come... Truth is stranger than fiction. Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 3)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/454866/Picture 5.png" border="0" width="670" height="519" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/454866/Picture 5_1.png" border="0" width="670" height="517" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/454866/Picture 7.png" border="0" width="670" height="451" align="left" /> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-16792169-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); http://www.trueslang.com/454866/Documentary-Channel http://www.trueslang.com/417021/Reebok http://www.trueslang.com/417021/Reebok Tue, 18 May 2010 18:00:18 +0000 Christie Adema • Art Director 417021 Reebok. Once a giant in the shoe industry, is little talked about today, barely remembered and hard to find. The challenge is to bring the once dominant company back into the public's attention. We will give the people the choice as to which 3 athletes Reebok will sponsor next. As it is an idea which has never been performed before, it will get people talking about Reebok again. Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 3)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/417021/Picture 1.png" border="0" width="670" height="502" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/417021/Picture 2.png" border="0" width="670" height="501" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/417021/Picture 3.png" border="0" width="670" height="502" align="left" /> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-16792169-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); http://www.trueslang.com/417021/Reebok http://www.trueslang.com/418299/Lloyds-TSB-Bank http://www.trueslang.com/418299/Lloyds-TSB-Bank Tue, 18 May 2010 17:45:10 +0000 Christie Adema • Art Director 418299 The UK is hosting the Olympics for the third time in a century. It's a great honor but unfortunately, the people aren't interested or enthusiastic. The Big Idea: For centuries, Greeks went on an arduous journey - a pilgrimage over land and sea to the Olympic cites. They brought gifts for the Olympic gods with prayers to gain favor and luck. To create excitement for the upcoming games, Lloyd's TSB will sponsor it's own great pilgrimage everybody can participate in, that will go from cities all over the UK to London. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/418299/Picture 6.png" border="0" width="670" height="501" align="left" /> It Begins: Cities who want to participate will create a profile on MAKETRACKS.UK. Then, they will design and create a monument which they fell represents them as a community. Using a netbook donated to them by Lloyd's, they will document everything by posting written stories, pictures and videos. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/418299/Picture 7.png" border="0" width="656" height="664" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/418299/Picture 8.png" border="0" width="555" height="766" align="left" /> The Journey: Using the most creative methods possible, they must get their monument from their city to London. As they go, they will continue documenting their journey and when they log in, a map will update their whereabouts. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/418299/Picture 1.png" border="0" width="545" height="591" align="left" /> The Arrival: All pilgrims will arrive during the same week. First, they will place their monument at one of the designated areas around the city. Along side it will be a QR code, which will allow others directly connect to their blog, and read about their journey. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/418299/Picture 2.png" border="0" width="358" height="209" align="left" /> The Party: The whole week the pilgrims are arriving, there will be a traditional festival, just like in Ancient Greece, filled with music, dancing, theatre, and small athletic events for everyone who participated. The Winner: During the festival, everyone will vote on who had the most creative monument and journey. The winner will receive a donation from Lloyds to help them make their community a better place var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-16792169-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); http://www.trueslang.com/418299/Lloyds-TSB-Bank http://www.trueslang.com/418140/Lighten-Up http://www.trueslang.com/418140/Lighten-Up Tue, 18 May 2010 16:37:45 +0000 Christie Adema • Art Director 418140 Energy is being wasted everyday when a light is left on without being used. Many times it's because people forget or don't care. This is turn effects the planet that we live on. For a solution we have created a competition for the US to inspire people to cut down on energy usage in exchange for a tax break. The competition will be between all 50 states and the winner state will be decided by the percent of light and energy that has been reduced. Less energy will be used therefore paying for a smaller electricity bill. And even better, if your state wins the competition, you get an extra tax break. It's a win-win solution. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/418140/Picture 3.png" border="0" width="670" height="532" align="left" /> The website will explain the basis of the campaign and what states are doing well or doing poorly in the competition. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/418140/Picture 2.png" border="0" width="407" height="717" align="left" /> Retailers that participate can add messages to their receipts to show people that if their state wins the competition they could save money. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/31524/418140/Picture 5.png" border="0" width="585" height="789" align="left" /> Interactive billboards that will allow you to write a message on them with a laser pen. You can create messages to inspire your fellow neighbors to turn off their lights. var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-16792169-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); http://www.trueslang.com/418140/Lighten-Up http://www.trueslang.com/418136/Stalk-me-on-Facebook http://www.trueslang.com/418136/Stalk-me-on-Facebook Tue, 18 May 2010 15:54:07 +0000 Christie Adema • Art Director 418136 http://www.trueslang.com/418136/Stalk-me-on-Facebook