The corner of Gunpark and Spine road outside CP+B is a ticking time bomb in desperate need of a crosswalk. Pedestrians are almost struck by cars on a daily basis. So to get the attention of the local press about the dangers of the intersection, we partnered with the Organ Donation group "Donate Life." Before people cross the street, they'd have the option to opt in an sign up for organ donation.

Goal: Get press. Get a crosswalk installed.